Online Certificate Course in Fundamentals of Digital Marketing
The BBA(Financial Services) Department encouraged the SYBBA(Financial Services) students to pursue an online certificate course titled ‘Fundamentals of Digital Marketing’ from 15.11.2021 to 03.01.2022. The online certificate course comprised of 26 modules spread across 40 hours and is accredited by the Interactive Advertising Bureau (IAB), New York. It was offered by Google through their ‘Google Digital Unlocked’ platform. The content of the online certificate course was offered in the form of bite-sized video tutorials followed by a quick quiz.
The online certificate course was offered to the students with the following objectives, viz., to enhance the knowledge of the students by focusing on the related practical aspects, to add value to the students’ undergraduate degree and to expand the employment opportunities for students. 22 students (07 males and 15 females) from SY BBA(FS) A and B class respectively, completed the online certificate course after passing an online examination bearing 40 questions. They received e-certificates from Google Digital Unlocked on their registered e-mail IDs. Mr. Mayuresh Adsul, Assistant Professor in Commerce, BBA(FS) Department was the faculty in-chargefor the same.